Process-based Strategic Planning
Richard Kuhn, Rudolf Grunig
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
66,50 €On orderDelivery: 2-3 weeks
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
- ISBN-13
- 9783642423789
- ISBN-10
- 3642423787
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2014
- Publication date
- 2014-10-11
- Pages
- 358
- Dimensions
- 235x155x