Brand Growth Barriers
Andreas Stumpf, Ralph Kruger
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2013
66,50 €On orderDelivery: 2-3 weeks
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.
- ISBN-13
- 9783642371073
- ISBN-10
- 3642371078
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2013
- Publication date
- 2013-07-01
- Pages
- 137
- Dimensions
- 235x155x