Marketing Cases from Emerging Markets
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2013
66,50 €On orderDelivery: 2-3 weeks
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
- ISBN-13
- 9783642368608
- ISBN-10
- 3642368603
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2013
- Publication date
- 2013-09-16
- Pages
- 167
- Dimensions
- 160x240x15
- Weight
- 410