Social Innovation and New Business Models
Laura Michelini
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2012
79,75 €On orderDelivery: 2-3 weeks
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
- ISBN-13
- 9783642321498
- ISBN-10
- 3642321496
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2012
- Publication date
- 2012-08-07
- Pages
- 80
- Dimensions
- 235x155x