Handbook of Social Media Management
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2013
238,25 €On orderDelivery: 2-3 weeks
At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.
- ISBN-13
- 9783642288968
- ISBN-10
- 3642288960
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2013
- Publication date
- 2013-06-07
- Pages
- 880
- Dimensions
- 239x181x53
- Weight
- 1416