Retail Category Management
Alexander Hubner
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2011
185,95 €On orderDelivery: 2-3 weeks
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.
- ISBN-13
- 9783642224768
- ISBN-10
- 3642224768
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2011
- Publication date
- 2011-08-31
- Pages
- 153
- Dimensions
- 234x159x10
- Weight
- 272