Social Media Marketing
Eric Anderson
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
133,25 €On orderDelivery: 2-3 weeks
Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .
- ISBN-13
- 9783642132988
- ISBN-10
- 3642132987
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-08-11
- Pages
- 188
- Dimensions
- 240x165x19
- Weight
- 454