Optimal Bundling
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
172,25 €On orderDelivery: 2-3 weeks
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
- ISBN-13
- 9783642084591
- ISBN-10
- 3642084591
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-12-09
- Pages
- 299
- Dimensions
- 235x155x