Customer Relationship Management
Federico Rajola
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2012
66,50 €On orderDelivery: 2-3 weeks
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.
- ISBN-13
- 9783642078859
- ISBN-10
- 3642078850
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2012
- Publication date
- 2012-03-14
- Pages
- 172
- Dimensions
- 235x155x