Dealing with consumer uncertainty
Karin Bergmann
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
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My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.
- ISBN-13
- 9783642076381
- ISBN-10
- 3642076386
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-12-15
- Pages
- 220
- Dimensions
- 235x155x