Marketing Communication Policies
Fritz Unger, Margarete Seidenspinner, Rainer Busch
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
66,50 €On orderDelivery: 2-3 weeks
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.
- ISBN-13
- 9783642072147
- ISBN-10
- 3642072143
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-10-14
- Pages
- 260
- Dimensions
- 235x155x