Neuromarketing
Leon Zurawicki
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
209,25 €On orderDelivery: 2-3 weeks
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
- ISBN-13
- 9783540778288
- ISBN-10
- 3540778284
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-09-09
- Pages
- 273
- Dimensions
- 241x162x23
- Weight
- 618