Conjoint Measurement
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2007
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Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.
- ISBN-13
- 9783540714033
- ISBN-10
- 3540714030
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2007
- Publication date
- 2007-09-19
- Pages
- 373
- Dimensions
- 244x163x26
- Weight
- 700