Customer Relationship Management
Andreas Muther
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2001
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This work describes the customer relationship using the concept of the customer buying cycle. For each phase of the customer buying cycle it shows how information technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools.
- ISBN-13
- 9783540413776
- ISBN-10
- 3540413774
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2001
- Publication date
- 2001-07-01
- Pages
- 150
- Dimensions
- 235x159x13
- Weight
- 363