Understanding Competitive Advantage

Birger Rapp, Fredrik Nilsson

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2004

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Discusses about competitive advantage and how it is created at the company level. This book states that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition.

ISBN-13
9783540408727
ISBN-10
354040872X
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Year
2004
Publication date
2004-09-07
Pages
231
Dimensions
235x155x