International Direct Marketing
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2007
66,50 €On orderDelivery: 2-3 weeks
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
- ISBN-13
- 9783540396314
- ISBN-10
- 3540396314
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2007
- Publication date
- 2007-10-01
- Pages
- 326
- Dimensions
- 164x246x24
- Weight
- 716