Entering Emerging Markets
Guenter Schoenborn
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006
66,50 €On orderDelivery: 2-3 weeks
In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow.
- ISBN-13
- 9783540317456
- ISBN-10
- 3540317457
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2006
- Publication date
- 2006-03-03
- Pages
- 188
- Dimensions
- 235x155x