Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Springer International Publishing AG, 2018
330,50 €On orderDelivery: 2-3 weeks
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.
- ISBN-13
- 9783319991801
- ISBN-10
- 3319991809
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-11-28
- Pages
- 612
- Dimensions
- 235x155x