Political Marketing and Management in the 2017 New Zealand Election
Springer International Publishing AG, 2018
73,25 €On orderDelivery: 2-3 weeks
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
- ISBN-13
- 9783319942971
- ISBN-10
- 3319942972
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-07-31
- Pages
- 158
- Dimensions
- 210x148x