Cultural Perspectives on Millennials
Arthur Asa Berger
Springer International Publishing AG, 2018
73,25 €On orderDelivery: 2-3 weeks
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.
- ISBN-13
- 9783319888224
- ISBN-10
- 3319888226
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-09-06
- Pages
- 137
- Dimensions
- 210x148x