Strategy in Airline Loyalty
Evert R. de Boer
Springer International Publishing AG, 2018
185,50 €On orderDelivery: 2-3 weeks
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.
- ISBN-13
- 9783319873503
- ISBN-10
- 3319873504
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-24
- Pages
- 268
- Dimensions
- 210x148x