Customer Engagement Marketing
Springer International Publishing AG, 2018
264,50 €On orderDelivery: 2-3 weeks
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
- ISBN-13
- 9783319872070
- ISBN-10
- 3319872079
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-18
- Pages
- 328
- Dimensions
- 210x148x