Managing Organizational Crisis and Brand Trauma
Dennis W. Tafoya
Springer International Publishing AG, 2018
133,25 €On orderDelivery: 2-3 weeks
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
- ISBN-13
- 9783319869209
- ISBN-10
- 3319869205
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-18
- Pages
- 256
- Dimensions
- 210x148x