Competition in Higher Education Branding and Marketing
Springer International Publishing AG, 2018
35,95 €On orderDelivery: 2-3 weeks
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
- ISBN-13
- 9783319864228
- ISBN-10
- 331986422X
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-14
- Pages
- 254
- Dimensions
- 210x148x