Energy Branding
Friðrik Larsen
Springer International Publishing AG, 2018
73,25 €On orderDelivery: 2-3 weeks
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.
- ISBN-13
- 9783319861012
- ISBN-10
- 3319861018
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-02
- Pages
- 173
- Dimensions
- 210x148x