Handbook of Marketing Decision Models
Springer International Publishing AG, 2018
369,95 €On orderDelivery: 2-3 weeks
In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
- ISBN-13
- 9783319860411
- ISBN-10
- 3319860410
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-08-07
- Pages
- 598
- Dimensions
- 235x155x