Advances in Luxury Brand Management
Springer International Publishing AG, 2018
211,75 €On orderDelivery: 2-3 weeks
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
- ISBN-13
- 9783319845746
- ISBN-10
- 3319845748
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-05-17
- Pages
- 256
- Dimensions
- 147x210x13
- Weight
- 358