Consumer Perception of Product Risks and Benefits
Springer International Publishing AG, 2018
264,50 €On orderDelivery: 2-3 weeks
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.
- ISBN-13
- 9783319844213
- ISBN-10
- 3319844210
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-07-21
- Pages
- 596
- Dimensions
- 235x155x