The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Springer International Publishing AG, 2018
238,25 €On orderDelivery: 2-3 weeks
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
- ISBN-13
- 9783319842981
- ISBN-10
- 3319842986
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-07-07
- Pages
- 953
- Dimensions
- 279x210x