The Role of Franchising on Industry Evolution
Rosalind Beere
Springer International Publishing AG, 2018
145,75 €On orderDelivery: 2-3 weeks
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.
- ISBN-13
- 9783319840772
- ISBN-10
- 3319840770
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-06-22
- Pages
- 224
- Dimensions
- 210x148x