Older Tourist Behavior and Marketing Tools
Vania Vigolo
Springer International Publishing AG, 2018
110,50 €On orderDelivery: 2-3 weeks
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
- ISBN-13
- 9783319838090
- ISBN-10
- 3319838091
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-05-08
- Pages
- 176
- Dimensions
- 235x155x