Marketing and American Consumer Culture
Arthur Asa Berger
Springer International Publishing AG, 2018
73,25 €On orderDelivery: 2-3 weeks
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
- ISBN-13
- 9783319837123
- ISBN-10
- 3319837125
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-07-18
- Pages
- 164
- Dimensions
- 210x148x