Lead Market India
Springer International Publishing AG, 2018
121,95 €On orderDelivery: 2-3 weeks
However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.
- ISBN-13
- 9783319835099
- ISBN-10
- 3319835092
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-07-04
- Pages
- 254
- Dimensions
- 235x155x