Services Marketing Cases in Emerging Markets
Springer International Publishing AG, 2018
85,95 €On orderDelivery: 2-3 weeks
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
- ISBN-13
- 9783319814124
- ISBN-10
- 3319814125
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-04-22
- Pages
- 184
- Dimensions
- 235x155x