The Marketing Challenge for Industrial Companies
Claudio A. Saavedra
Springer International Publishing AG, 2018
145,75 €On orderDelivery: 2-3 weeks
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.
- ISBN-13
- 9783319808499
- ISBN-10
- 3319808494
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-05-27
- Pages
- 423
- Dimensions
- 235x155x