Market Entry in China
Springer International Publishing AG, 2018
85,95 €On orderDelivery: 2-3 weeks
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
- ISBN-13
- 9783319804996
- ISBN-10
- 3319804995
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-06-20
- Pages
- 231
- Dimensions
- 235x155x