Programmatic Advertising
Springer International Publishing AG, 2018
79,75 €On orderDelivery: 2-3 weeks
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.
- ISBN-13
- 9783319797212
- ISBN-10
- 3319797212
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-03-31
- Pages
- 279
- Dimensions
- 235x154x20
- Weight
- 468