Online Brand Communities
Francisco J. Martinez-Lopez, Rafael Anaya, Rocio Aguilar, Sebastian Molinillo
Springer International Publishing AG, 2019
79,75 €On orderDelivery: 2-3 weeks
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
- ISBN-13
- 9783319796840
- ISBN-10
- 3319796844
- Publisher
- Springer International Publishing AG
- Year
- 2019
- Publication date
- 2019-03-27
- Pages
- 253
- Dimensions
- 235x155x