Wine Positioning
Mora, Pierre
Springer International Publishing AG, 2019
73,25 €On orderDelivery: 2-3 weeks
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
- ISBN-13
- 9783319796345
- ISBN-10
- 3319796348
- Publisher
- Springer International Publishing AG
- Year
- 2019
- Publication date
- 2019-03-28
- Pages
- 219
- Dimensions
- 235x155x