Personal Brand Creation in the Digital Age
Mateusz Grzesiak
Springer International Publishing AG, 2018
65,25 €On orderDelivery: 2-3 weeks
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
- ISBN-13
- 9783319696966
- ISBN-10
- 3319696963
- Publisher
- Springer International Publishing AG
- Year
- 2018
- Publication date
- 2018-04-03
- Pages
- 185
- Dimensions
- 154x216x19
- Weight
- 370