Managing Organizational Crisis and Brand Trauma
Dennis W. Tafoya
Springer International Publishing AG, 2017
133,25 €On orderDelivery: 2-3 weeks
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
- ISBN-13
- 9783319607252
- ISBN-10
- 3319607251
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-09-08
- Pages
- 256
- Dimensions
- 218x155x22
- Weight
- 456