Brand Gender
Theo Lieven
Springer International Publishing AG, 2017
145,75 €On orderDelivery: 2-3 weeks
Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.
- ISBN-13
- 9783319602189
- ISBN-10
- 3319602187
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-10-19
- Pages
- 265
- Dimensions
- 156x220x24
- Weight
- 498