Political Marketing in the 2016 U.S. Presidential Election
Springer International Publishing AG, 2017
73,25 €On orderDelivery: 2-3 weeks
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
- ISBN-13
- 9783319593449
- ISBN-10
- 3319593447
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-08-11
- Pages
- 122
- Dimensions
- 219x155x13
- Weight
- 288