Business-to-Business Marketing Communications
Ioannis Kostopoulos, Ioannis Rizomyliotis, Kleopatra Konstantoulaki
Springer International Publishing AG, 2017
73,25 €On orderDelivery: 2-3 weeks
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
- ISBN-13
- 9783319587820
- ISBN-10
- 331958782X
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-07-17
- Pages
- 92
- Dimensions
- 210x148x