Handbook of Market Research
Springer International Publishing AG, 2021
746,75 €On orderDelivery: 2-3 weeks
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.
- ISBN-13
- 9783319574110
- ISBN-10
- 3319574116
- Publisher
- Springer International Publishing AG
- Year
- 2021
- Publication date
- 2021-12-03
- Pages
- 1112
- Dimensions
- 245x179x67
- Weight
- 2400