Cross-Cultural Personal Selling
Anna Antczak, Barbara A. Sypniewska
Springer International Publishing AG, 2017
73,25 €On orderDelivery: 2-3 weeks
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
- ISBN-13
- 9783319555768
- ISBN-10
- 3319555766
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-07-21
- Pages
- 160
- Dimensions
- 157x223x16
- Weight
- 370