Marketing and Customer Loyalty
Mauro Cavallone
Springer International Publishing AG, 2017
145,75 €On orderDelivery: 2-3 weeks
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
- ISBN-13
- 9783319519906
- ISBN-10
- 3319519905
- Publisher
- Springer International Publishing AG
- Year
- 2017
- Publication date
- 2017-05-18
- Pages
- 126
- Dimensions
- 235x155x