Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Springer International Publishing AG, 2016
172,25 €On orderDelivery: 2-3 weeks
??This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.
- ISBN-13
- 9783319385747
- ISBN-10
- 3319385747
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-09-24
- Pages
- 353
- Dimensions
- 279x210x