Value Chain Marketing
Stephanie Hintze
Springer International Publishing AG, 2016
66,50 €On orderDelivery: 2-3 weeks
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
- ISBN-13
- 9783319384788
- ISBN-10
- 3319384783
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-09-24
- Pages
- 259
- Dimensions
- 235x155x