Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Springer International Publishing AG, 2016
232,25 €On orderDelivery: 2-3 weeks
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
- ISBN-13
- 9783319373621
- ISBN-10
- 3319373625
- Publisher
- Springer International Publishing AG
- Year
- 2016
- Publication date
- 2016-08-23
- Pages
- 922
- Dimensions
- 279x210x